Sasha, 30, is a serial loser trying his best to become a successful business coach. Fate leads him to billionaire Oleg Kalugin, who decides to hire a cheerful dreamer as a coach. However, Kalugin does not need business advice, in which the guy knows nothing, but the secret of his ability to sincerely enjoy life despite poverty and other problems. From this moment on, drastic changes begin in Sasha's life, which show the real price of success. Step by step, he is moving further away from happiness, plunging into a world of deception, betrayal, hatred and really big, but dirty money.